From the annals of Madison Avenue comes a parable known as The Bed of Nails, in which the nails represent a multi-pronged marketing plan.
That it is as risky to lay your marketing hopes and dollars on a single advertising medium or selling tool, as it is to recline upon a bed made of a single nail, is the point.
Whether you plan to sell goods or services, to consumers or enterprises, online or off, the wizard grants you the intelligence and the technology to write a marketing plan that does the following:
target your market(s) and position your brand(s)
size up the competition and weigh your opportunities
organize your supply-/sales-chain network
chart costs, returns & cash needs at least 12 months out
and, of course, optimize your marketing mix
Your marketing plan may include paid advertising, free publicity, direct response, internet marketing, auction selling, outdoor, point-of-sale, shows, personal visits, event sponsorships, broadcast, classified, franchise network, channel sales, flea markets, door-to-door, house parties ¾ you name it.
The menu of strategic options is comprehensive and up-to-date. The intelligence content is modular, flexible and scalable. Integral rationales and interactive tools help you personalize an informed, multi-pronged marketing plan. One that matches your goals and maximizes your resources.
The wizard guides you every step of the way, from mission statement to critical path.
The parable’s moral: Make the bed you lie in one that fully supports your dream of success.
